| See my other Arak
Rugs: Sarouk/Sarough Rugs Guide In the US
we think of Arak as the area Sarouk
Persian carpets come from. Rug weaving was
traditional in Arak. To
try and set a beginning date for rugs from Arak
is nearly impossible. It is likely that it dates
back easily hundreds and more likely thousands of
years. However there is a very distinct
commercial era that we can track. Circa 1875
Persian carpet merchants from Tabriz began to organize
commercial production for the export market. It
is the shift from traditional Persian handicrafts
to carpets specifically designed for the European
market that is significant here.
Note long after the Tabriz
merchants began doing business European companies
such as Hotz and Son and Ginskey and Reichart the
precursor to Ziegler and Co. set up shop. By 1883
Ziegler bought out Ginskey and Reichart and
revolutionized the business.
As I look though Mahal Persian carpets I see
three separate design trends. There is a clear
European/Ziegler influence. These typically have
a non-traditional interpretation of a traditional
Persian design. There there is the Tabriz influence, carpets
that seem close to Tabriz
carpets of the era. The final group is the more
traditional Central Persian designs such as we
see immediately to the right. keep in mind that
many of the women who worked in Ziegler's factory
went home at night to weave on their own.
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Sotheby's
Mahal prayer rug C. 1900 lot 419
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Sotheby's
Camel and Lion Mahal carpet C. 1890 lot 122
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The 1870s and 1880s were a time of upheaval
in Persia. The Qajar Shahs were granting all
sorts of franchises to operate businesses in Persia to European
companies. At the same time the Europeans were
seeking to buy the art and religious treasures of
Persia on which the
Persians placed relatively little value. The
looting was so bad that what is now England's
Victoria & Albert museum contracted with men
to loot Persian art and
Islamic religious items. Men who would be aghast
at someone stealing from an English church were
paying people to loot treasures from Islamic
mosques. As the treasures of Persia passed through the
hands of the European merchants they were used as
models for the carpet designs. Immediately to the
left we see a carpet that uses camels drawn in
the style of 15th century Persian masters such as
Bihzad.
See: Elephants,
Rhinoceroses, and Camels
This is typical of the European designers.
They take a Safavid camel and put it in with
other art. The lions head
is typical of Persian village rugs. The
floral forms are derivative of Persian but different.
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Ziegler-Mahal
Ziegler Rugs of Arak - In 1883, Ziegler and Co., of
Manchester, England, established a Persian carpet
manufacture in Sultanabad (now Arak), Iran, employing
designers from major Western department stores, like B.
Altman and Liberty of London, to modify fanciful 16th-
and 17th-century Eastern designs for the more restrained
Western taste. Using highly developed dying techniques
(which Ziegler futilely attempted to copyright) and the
best artisans from the region, Ziegler created rugs with
bold, allover patterns and with softer palettes than
their vibrant Persian counterparts. Ziegler rugs
developed an almost immediate following, especially among
newly monied Western industrialists; early collectors
included the Guinness family, the owners of the
stout-beer manufacture, who laid them in Elveden Hall,
their Suffolk, England, estate. http://www.farsinet.com/arak/
The key to understanding Ziegler Mahal carpet is that
Ziegler organized production on their own looms with
their own designs. Ziegler designers started with the
standard Persian designs such as forked tendrils,
palmettes, and rosettes and then adapted them for the
European market. .

Mosque
of the Imam Reza Collection Mahal
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Mahal
Carpet
From the collection of the
Mosque of the Imam Reza:
This is a Mahal Carpet. Mahal is a grade
of Sarouk that is thinner than an American
Sarouk. This is one of the rugs deaccessioned
from the collection of the Mosque of the Imam
Reza when the Mosque sold off pieces of it's
collection to raise funds.
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Sarouk Rug, Arak Area, Persia/Iran.
Size: All sizes made. carpet sizes are
more common.
Structure: Asymmetrical knot open to the
left. Ranges from 60 to 150 knots per square inch.
Yarn Spin: Z.
Warp: Cotton
Weft: 2 shots cotton. First shot is
thicker and straight and the second is thinner and
sinuous. Deeply depressed knots with a warp offset of 85
to 90 degrees.
Pile: 2 wool singles.
Ends: Overhand knots with warp fringe.
Selvages: 1 cord plain wool.
Handle: Medium. American Sarouk rugs have
a heavier handle while Feraghan Sarouk and Mahals
have a thinner suppler handle.
Further Notes:
Similar Rugs
Related examples:
Mahal carpets sorted by
approximate age:
Books
& Articles - Sources on Sarouk Rugs:
Copyright Barry
O'Connell 2004 - 2006.
Last revised: April 04, 2010.
For Further Reading:
Thanks and best wishes,
J. Barry O'Connell Jr.
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